With nearly a decade of experience working with individuals and brands, founder Shai Goodman is committed to making sport a space where everyone can thrive.

A former four-year NCAA athlete and team captain, Shai has continued her competitive journey in endurance sports. She holds a Master’s degree in the Cultural Studies of Sport from UC Berkeley, where her research focused on LGBTQIA+ athletes. Her work has been published in the Journal of Education and Culture Studies, and she has presented at the Center for Sociocultural Sport and Olympic Research Annual Conference.

Shai is a Certified Personal Trainer through the National Academy of Sports Medicine. She is also a founding board member of Benny’s Club, a queer surf nonprofit dedicated to reducing barriers to entry in surf culture. Most days, she’s moving, thinking about movement, or recovering from moving a little too much.

Shai is currently based in Los Angeles, CA.